Our new brand ambassador Paralympic champion Charlotte Henshaw MBE

December 09, 2025 -
Charlotte Henshaw

We are excited to share their new brand ambassador as Paralympic gold medalist Charlotte Henshaw.

Charlotte, a world-class paracanoeist and paralympic swimmer, is a huge advocate for independence, accessibility, and inclusion. Through this partnership, Charlotte and CareCo will work together to raise awareness of mobility issues, and the solutions available to help people live more comfortably, regardless of age or ability.

Winning gold medals in Paris and Tokyo, Charlotte became a passionate voice for women’s health and disability after being diagnosed with endometriosis in 2020. Determined to make sure that nobody feels alone in their challenges, whether they’re an athlete or simply trying to live life on their own terms, Charlotte's values align perfectly with CareCo’s mission.

Charlotte Henshaw

Throughout the long-term partnership, Charlotte will be an advocate for CareCo, including content, and using social media to encourage further awareness of mobility issues across the UK.

An elite athlete, Charlotte will work with our teams so that CareCo is always the gold-standard of mobility. We’re over the moon to welcome Charlotte to the CareCo family.

Charlotte and CareCo seem like a match made in heaven. Charlotte is an inspiration and aligns with our values of making the world more accessible for everyone. We’re really excited to be working with Charlotte, someone who’s an inspiration to so many. We’re partnering with a truly authentic person and someone who can show how to overcome barriers.

Charlotte says, “I’m really happy to be working with CareCo, especially given their mission. I’m passionate about supporting people in achieving their goals, no matter their circumstances. Health affects everyone in different ways, and by shining a spotlight on mobility issues, many people will realise they’re not alone and that independence is achievable.

"The opportunity to speak about women’s health, an issue close to my heart, and to support CareCo in their efforts to build an accessible world for everyone is something I’m very excited about.

"Advocating for better health and support in the UK will always be important to me, and while there has been progress, there’s a long way to go. I want to be able to empower people to passionately follow their dreams and break any barriers to show what’s possible.”

An elite athlete, Charlotte will work with our teams so that CareCo is always the gold-standard of mobility.

We’re over the moon to welcome Charlotte to the CareCo family.

Will Harrison
Will Harrison Founder of CareCo

Will Harrison is the founder of CareCo. He has worked in the mobility industry his entire life and grown CareCo from a grassroots business in his family home to the UK's leading mobility retailer with nationwide mobility showrooms and operating in the global market.

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