Joe Abbitt - CareCo Brand Communications ManagerJoe Abbitt - CareCo Brand Communications Manager

Joe Abbitt - Brand Communications Manager

Joe is CareCo's Brand Communications Manager, Lead Copywriter, and Executive Editor of the CareCo Life magazine. Joe joined CareCo a decade ago as a product copywriter, and has since written everything from social media posts, brochure descriptions, advertising copy, and website information. Joe is the voice of CareCo.

Articles by Joe Abbitt

CareCo Life blog header Braintree showroom

Bringing CareCo Closer To You

January 06, 2026 - by Joe Abbitt

We closed out 2025 by opening three new showrooms, Braintree, Oxford, and York, bringing our commitment to comfort, independence, and expert advice to even more customers across the UK.

CareCo Life blog header - beds

Getting The Best Night's Sleep

January 05, 2026 - by Joe Abbitt

You’d be surprised how many people’s issues with sleep can be traced back to something as simple as the bed they sleep in.

CareCo Life header - outdoor walking aids

Ask The Expert: Walking Aid Advice

January 05, 2026 - by Joe Abbitt

If you regularly have to navigate uneven pavements, trial some 4-wheeled walkers that have suspension and bigger, pneumatic tyres.

Ian Bennett sitting on a plane wing

Reach for the sky with Flying Scholarships for Disabled People

October 03, 2025 - by Joe Abbitt

Founded in memory of Group Captain Sir Douglas Bader, a WWII Spitfire pilot who continued his flying career after losing both his legs in an accident, FSDP has, for over 40 years, changed hundreds of lives.

Inside CareCo Plymouth

CareCo opens its doors in Plymouth

October 03, 2025 - by Joe Abbitt

We’re proud to show off our beautiful new Plymouth mobility showroom! 

Imali Chislett in CareCo Life

Q&A with Imali Chislett

October 03, 2025 - by Joe Abbitt

Hello! I’m Imali, a 24-year-old disabled entrepreneur and blogger, based in Dorset. I’ve been chronically ill for many years, with a range of conditions from hearing loss to ulcerative colitis with a stoma bag. I’m super colourful and love being creative.

delivery driver David Dunnett standing next to a CareCo van

Meet the Installer: Why trust starts at the doorstep

July 16, 2025 - by Joe Abbitt

That personal approach is key to why CareCo is a Which? Trusted Trader. "You always ask before entering-it’s their home, and that respect matters,"

elderly couple walking though woodland

Some of our favourite accessible walks around the UK

July 15, 2025 - by Joe Abbitt

Accessible walks aren’t just for those who need a mobility scooter, but also for parents with pushchairs, those in wheelchair and those who use walking sticks or other walking aids.

Ruth Telford - CareCo Ambassador, sat in a chair

In Confidence with Ruth Telford - CareCo Ambassador, Model & Radio Host

July 15, 2025 - by Joe Abbitt

Ruth Telford began her modelling career in her 50s, after decades as a full-time mum. Since then, she's graced advertising campaigns, appeared on hit shows like Coronation Street and Emmerdale, and even hosted her own local radio chat show.

CareCo lobby area with 2 people in powerchairs

CareCo celebrates new accreditation

May 20, 2025 - by Joe Abbitt

We have been named a Disability Confident Employer. Staff are supported from the recruitment process and throughout their career with CareCo.

Hannah Deakin in her powerchair on a front lawn - CareCo Life banner

Q&A With Hannah Deakin

May 20, 2025 - by Joe Abbitt

We sat down with Hannah to discuss the accessibility issues still plaguing public places in the UK, the things you learn when you become disabled, and her vital ambassadorship roles with White Lodge and Purple Tuesday.

Sarah Cook working on her designs

Where style meets function

May 15, 2025 - by Joe Abbitt

Interior expert Sarah Cook shares her tips on seamlessly blending accessibility and style in your home. Discover how to choose mobility furniture that's both functional and visually appealing.

OT showing a customer how to use a mobility chair

Keep on moving! Our OT's Guide to Staying Active

May 15, 2025 - by Joe Abbitt

Occupational Therapist Natasha Bruce Jones offers practical advice to help you stay on your feet, keep moving, and enjoy life to the fullest.

a person gardening with the help of mobility aids

Make the most of Spring with CareCo Garden Aids

May 15, 2025 - by Joe Abbitt

For those with mobility challenges, maintaining a garden might feel overwhelming. But with a few thoughtful adjustments and the right tools, gardening can remain an accessible and rewarding activity.